Licensed · Madison
Licensed & Insured Insurance Agents in Madison, WI
Every insurance agents listed here carries proper licensing and insurance in WI. Protect yourself — always verify credentials before work begins.
As of June 2026, RatingsNearMe ranks 20 insurance agents in Madison, WI by verified customer ratings and review volume. The highest-rated is The Health Insurance Store with a 5.0-star rating from 1,130 verified reviews. Also in the top tier: Alejandra Bustamante - State Farm Insurance Agent and Cliff Insurance Agency, Inc. The average rating across all listed insurance agents in Madison is 4.9 stars from 340 reviews per business on average.
Insurance in Madison: agents are typically paid by commission (5–15% of premium) — no cost to you to compare quotes.
Rankings updated June 1, 2026 · Scored by ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Local Market Snapshot
20
Businesses listed
4.9★
Avg rating
340
Avg reviews
Jun 1, 2026
Last updated
Top Rated Insurance Agents
The Health Insurance Store
7447 University Ave Suite 204, Middleton, WI 53562, USA
Alejandra Bustamante - State Farm Insurance Agent
2929 Atwood Ave STE 100, Madison, WI 53704, USA
Cliff Insurance Agency, Inc
2009 W Beltline Hwy Ste 100, Madison, WI 53713, USA
Insurance Agents Rankings in Madison, WI
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | The Health Insurance Store7447 University Ave Suite 204, Middleton, WI 53562, USA | 5.0★ | 1,130 |
| #2 | Alejandra Bustamante - State Farm Insurance Agent2929 Atwood Ave STE 100, Madison, WI 53704, USA | 5.0★ | 909 |
| #3 | Cliff Insurance Agency, Inc2009 W Beltline Hwy Ste 100, Madison, WI 53713, USA | 4.9★ | 1,014 |
| #4 | Prairie Land Insurance Agency2045 Atwood Ave Suite 113A, Madison, WI 53704, USA | 4.9★ | 155 |
| #5 | Action Insurance Agency2009 W Beltline Hwy Suite 101, Madison, WI 53713, USA | 4.9★ | 467 |
| #6 | McClone Insurance - Madison2601 W Beltline Hwy Suite 510, Madison, WI 53713, USA | 4.8★ | 117 |
| #7 | C4 Insurance Services, LLC8446 Excelsior Dr Ste 2, Madison, WI 53717, USA | 5.0★ | 210 |
| #8 | M3 Insurance828 John Nolen Dr, Madison, WI 53713, USA | 4.6★ | 37 |
| #9 | Hal Affordable Auto Insurance Madison -WI2921 Landmark Pl suite 350, Madison, WI 53713, USA | 5.0★ | 4 |
| #10 | Hausmann Group740 Regent St #400, Madison, WI 53715, USA | 4.9★ | 69 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated June 2026
All Insurance Agents in Madison
Prairie Land Insurance Agency
2045 Atwood Ave Suite 113A, Madison, WI 53704, USA
Action Insurance Agency
2009 W Beltline Hwy Suite 101, Madison, WI 53713, USA
McClone Insurance - Madison
2601 W Beltline Hwy Suite 510, Madison, WI 53713, USA
C4 Insurance Services, LLC
8446 Excelsior Dr Ste 2, Madison, WI 53717, USA
M3 Insurance
828 John Nolen Dr, Madison, WI 53713, USA
Hal Affordable Auto Insurance Madison -WI
2921 Landmark Pl suite 350, Madison, WI 53713, USA
Hausmann Group
740 Regent St #400, Madison, WI 53715, USA
Tyler Peterson - State Farm Insurance Agent
801 Atlas Ave #105, Madison, WI 53714, USA
Prairie Grove Insurance
5231 Voges Rd, Madison, WI 53718, USA
Best rates Insurance Agency
3591 Anderson St, Madison, WI 53704, USA
Affordable Family Insurance
5610 Medical Cir Ste #9, Madison, WI 53719, USA
Thomas Bradley Insurance
1001 Fourier Dr #100, Madison, WI 53717, USA
Matty Smith Agency LLC American Family Insurance
821 E Washington Ave #110, Madison, WI 53703, USA
Meg Cano-Schuman - State Farm Insurance Agent
211 S Paterson St Suite 160, Madison, WI 53703, USA
Informed Choice Insurance Agency
5325 Wall St Suite 2055, Madison, WI 53718, USA
TruStage Insurance Agency
5910 Mineral Point Rd, Madison, WI 53705, USA
Kieran Auto Insurance Care
222 W Washington Ave #21, Madison, WI 53703, USA
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Frequently Asked Questions — Insurance Agents in Madison
What is the difference between a captive and independent insurance agent in Madison?
Captive agents (State Farm, Allstate, Farmers) represent one company and can only quote that carrier's products. Independent agents work with multiple carriers — they shop your policy across companies to find the best rate and coverage for your situation. For most consumers, an independent agent offers more flexibility. Captive agents may have deeper expertise in their specific carrier's products and claims process.
How do I verify an insurance agent's license in WI?
Search the WI Department of Insurance's online license lookup — Google "WI Department of Insurance license lookup" for the direct link. You can verify current license status, license type, and any disciplinary actions. Every agent selling insurance in WI must be licensed with the state.
How much does working with a local insurance agent in Madison cost?
In most cases, nothing directly. Insurance agents earn commissions paid by the insurance company — typically 5–15% of your annual premium for property/casualty coverage, 40–100% of first-year premium for life insurance. Fee-based agents charge separately and disclose it upfront. Always ask how your agent is compensated so you understand any potential incentives.
Should I buy insurance online or through a local agent in Madison?
Online works for simple auto or renters policies if you understand what you're buying. A local agent in Madison adds real value for homeowners insurance, life insurance, commercial policies, or any situation with complexity — rental properties, high-value items, home-based businesses, or coverage gaps. They also advocate for you during a claim, which online portals don't.
How are the insurance agents on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every insurance agents on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: June 1, 2026.
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