Top Picks · Appleton
Best Insurance Agents in Appleton, WI
Rated and reviewed by real customers. Compare prices, read reviews, and call the top pros near you — for free.
As of July 2026, RatingsNearMe ranks 20 insurance agents in Appleton, WI by the RNM Score — a 0–100 rating built from Google ratings, review volume, sentiment, and profile completeness. The top-ranked is Thiel Insurance Group, LLC with a 5.0-star rating from 783 Google reviews and an RNM Score of 88/100. Also in the top tier: 5 Star Insurance Group, LLC - Appleton, Wisconsin and Brett Beaulieu: Allstate Insurance. The average rating across all listed insurance agents in Appleton is 4.9 stars from 186 reviews per business on average.
Insurance in Appleton: agents are typically paid by commission (5–15% of premium) — no cost to you to compare quotes.
Rankings updated July 4, 2026 · RNM Score = ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Best Overall
Diedrich Family Insurance Agency
As a top-ranked agency, Diedrich Family stands out for its strong local reputation and personalized service tailored to Appleton residents.
Most Reviewed
Ken Heiner - State Farm Insurance Agent
A high review count suggests broad customer engagement and a trusted, established presence in the community.
When choosing an insurance agent in Appleton, consider both the breadth of coverage options and the agent's local reputation. Reading recent reviews and asking about specific policy needs can help ensure a good fit.
Local Market Snapshot
20
Businesses listed
4.9★
Avg rating
186
Avg reviews
Jul 4, 2026
Last updated
Top Rated Insurance Agents
Top-rated Appleton insurance agent with a perfect 5.0-star rating from hundreds of reviews.
620 N Richmond St, Appleton, WI 54911, USATrusted by hundreds of Appleton clients with a perfect 5.0-star rating.
119 N McCarthy Rd suite g, Appleton, WI 54913, USATrusted by hundreds of local clients, this Appleton agency holds a 4.9-star rating.
150 W Northland Ave, Appleton, WI 54911, USAInsurance Agents Rankings in Appleton, WI
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Thiel Insurance Group, LLC620 N Richmond St, Appleton, WI 54911, USA | 5.0★ | 783 |
| #2 | 5 Star Insurance Group, LLC - Appleton, Wisconsin119 N McCarthy Rd suite g, Appleton, WI 54913, USA | 5.0★ | 708 |
| #3 | Brett Beaulieu: Allstate Insurance150 W Northland Ave, Appleton, WI 54911, USA | 4.9★ | 432 |
| #4 | Van Handel Agency2500 N Richmond St, Appleton, WI 54911, USA | 4.8★ | 24 |
| #5 | Total Insurance Agency2100 S Kensington Dr #7, Appleton, WI 54915, USA | 4.5★ | 18 |
| #6 | Ken Heiner - State Farm Insurance Agent3110 N Ballard Rd, Appleton, WI 54911, USA | 4.9★ | 179 |
| #7 | Monday and Associates, Inc.2500 N Richmond St, Appleton, WI 54911, USA | 4.8★ | 51 |
| #8 | Diedrich Family Insurance Agency225 N Richmond St #106, Appleton, WI 54911, USA | 4.9★ | 34 |
| #9 | McHugh Family Insurance1400 N Rankin St, Appleton, WI 54911, USA | 4.7★ | 61 |
| #10 | Hurley Insurance ServicesN365 Rogers Ln, Appleton, WI 54915, USA | 4.4★ | 10 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated July 2026
All Insurance Agents in Appleton
Trusted by locals with a stellar 4.8★ rating from twenty-four reviews.
2500 N Richmond St, Appleton, WI 54911, USA
4.5 stars from 18 reviews, reflecting strong local customer satisfaction.
2100 S Kensington Dr #7, Appleton, WI 54915, USA
Trusted by hundreds of Appleton clients, earning a stellar 4.9★ rating.
3110 N Ballard Rd, Appleton, WI 54911, USA
4.8 stars from 51 reviews, trusted for reliable insurance guidance in Appleton.
2500 N Richmond St, Appleton, WI 54911, USA
Proudly serving Appleton with a stellar 4.9-star rating from 34 Google reviews.
225 N Richmond St #106, Appleton, WI 54911, USA
Trusted by locals with a 4.7-star average from 61 Google reviews.
1400 N Rankin St, Appleton, WI 54911, USA
Consistently rated 4.4 stars from 10 local Google reviews.
N365 Rogers Ln, Appleton, WI 54915, USA
Rated 5.0 stars from 2 Google reviews in Appleton, Wisconsin.
1000 W Wisconsin Ave #2, Appleton, WI 54914, USA
Trusted by hundreds of local clients with a perfect 5.0-star rating.
5733 W Packard St, Appleton, WI 54913, USA
Trusted by hundreds of Appleton clients, this agent maintains a stellar 4.8-star rating.
2711 N Mason St, Appleton, WI 54914, USA
5.0-star average from 183 Google reviews, reflecting exceptional customer satisfaction.
4055 E Calumet St Ste D, Appleton, WI 54915, USA
Trusted by hundreds of local clients, this Appleton agent maintains a stellar 4.8-star rating.
W6207 Aerotech Dr, Appleton, WI 54914, USA
Trusted by hundreds of local clients with an exceptional 4.9-star average rating.
2323 E Capitol Dr Ste 400, Appleton, WI 54911, USA
4.7 stars from 61 Google reviews, reflecting strong local trust.
2501 E Enterprise Ave Suite 301, Appleton, WI 54913, USA
5.0-star rating from 54 reviews makes this Appleton insurance agent highly trusted.
214 N Superior St, Appleton, WI 54911, USA
5.0 stars from 354 Google reviews—Appleton's top-rated insurance agent.
2323 E Capitol Dr Ste 400, Appleton, WI 54911, USA
Exceptional 5.0-star rating from 44 Google reviews for an Appleton insurance agent.
1011 N Lynndale Dr Ste 1B, Appleton, WI 54914, USA
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Insurance Agents in Appleton, WI — Compared
| # | Business | RNM Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Thiel Insurance Group, LLC | 88/100 | 5.0 ★ | 783 |
| 2 | 5 Star Insurance Group, LLC - Appleton, Wisconsin | 88/100 | 5.0 ★ | 708 |
| 3 | Brett Beaulieu: Allstate Insurance | 87/100 | 4.9 ★ | 432 |
| 4 | Van Handel Agency | 72/100 | 4.8 ★ | 24 |
| 5 | Total Insurance Agency | 66/100 | 4.5 ★ | 18 |
| 6 | Ken Heiner - State Farm Insurance Agent | 85/100 | 4.9 ★ | 179 |
| 7 | Monday and Associates, Inc. | 76/100 | 4.8 ★ | 51 |
| 8 | Diedrich Family Insurance Agency | 76/100 | 4.9 ★ | 34 |
| 9 | McHugh Family Insurance | 76/100 | 4.7 ★ | 61 |
| 10 | Hurley Insurance Services | 61/100 | 4.4 ★ | 10 |
Ranked by RatingsNearMe Score · ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · July 2026
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Frequently Asked Questions — Insurance Agents in Appleton
What is the difference between a captive and independent insurance agent in Appleton?
Captive agents (State Farm, Allstate, Farmers) represent one company and can only quote that carrier's products. Independent agents work with multiple carriers — they shop your policy across companies to find the best rate and coverage for your situation. For most consumers, an independent agent offers more flexibility. Captive agents may have deeper expertise in their specific carrier's products and claims process.
How do I verify an insurance agent's license in WI?
Search the WI Department of Insurance's online license lookup — Google "WI Department of Insurance license lookup" for the direct link. You can verify current license status, license type, and any disciplinary actions. Every agent selling insurance in WI must be licensed with the state.
How much does working with a local insurance agent in Appleton cost?
In most cases, nothing directly. Insurance agents earn commissions paid by the insurance company — typically 5–15% of your annual premium for property/casualty coverage, 40–100% of first-year premium for life insurance. Fee-based agents charge separately and disclose it upfront. Always ask how your agent is compensated so you understand any potential incentives.
Should I buy insurance online or through a local agent in Appleton?
Online works for simple auto or renters policies if you understand what you're buying. A local agent in Appleton adds real value for homeowners insurance, life insurance, commercial policies, or any situation with complexity — rental properties, high-value items, home-based businesses, or coverage gaps. They also advocate for you during a claim, which online portals don't.
How are the insurance agents on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
Insurance Agents in Nearby Cities
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How Rankings Work on This Page
Every insurance agents on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: July 4, 2026.
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