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Emergencies don't keep business hours. These financial advisors in Chula Vista are available 24 hours a day, 7 days a week — including holidays.
As of May 2026, RatingsNearMe ranks 17 financial advisors in Chula Vista, CA by verified customer ratings and review volume. The highest-rated is Veteran Adviser with a 4.9-star rating from 1,281 verified reviews. Also in the top tier: American Consumer Credit Counseling, Inc. and Homeowners Financial Group. The average rating across all listed financial advisors in Chula Vista is 4.8 stars from 226 reviews per business on average.
Financial advisors in Chula Vista typically charge 0.5–1.5% of assets under management annually, or $200–$500/hr fee-only.
Rankings updated May 17, 2026 · Scored by ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Local Market Snapshot
17
Businesses listed
4.8★
Avg rating
226
Avg reviews
May 17, 2026
Last updated
Top Rated Financial Advisors
Veteran Adviser
1120 Bay Blvd STE E, Chula Vista, CA 91911, USA
American Consumer Credit Counseling, Inc.
333 H St Suite 5000, Chula Vista, CA 91910, USA
Homeowners Financial Group
891 Kuhn Dr # 100, Chula Vista, CA 91914, USA
Financial Advisors Rankings in Chula Vista, CA
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Veteran Adviser1120 Bay Blvd STE E, Chula Vista, CA 91911, USA | 4.9★ | 1,281 |
| #2 | American Consumer Credit Counseling, Inc.333 H St Suite 5000, Chula Vista, CA 91910, USA | 5.0★ | 711 |
| #3 | Homeowners Financial Group891 Kuhn Dr # 100, Chula Vista, CA 91914, USA | 5.0★ | 7 |
| #4 | Manuel D Horner - Financial Advisor, Ameriprise Financial Services, LLC884 Eastlake Pkwy #1615, Chula Vista, CA 91914, USA | — | — |
| #5 | Primerica Financial Services690 Otay Lakes Rd UNIT 120, Chula Vista, CA 91910, USA | 4.4★ | 7 |
| #6 | U.S. Bancorp Advisors - Financial Advisors: Chula Vista410 H St, Chula Vista, CA 91910, USA | — | — |
| #7 | Edward Jones - Financial Advisor: Ryan S Kinney900 Lane Ave UNIT 110, Chula Vista, CA 91914, USA | — | — |
| #8 | Carlo Boton - Financial Advisor, Ameriprise Financial Services, LLC45 Broadway, Chula Vista, CA 91910, USA | — | — |
| #9 | LPL Financial - Jim Biddle245 E St, Chula Vista, CA 91910, USA | — | — |
| #10 | Tax & Financial, Inc.2535 Windward Way, Chula Vista, CA 91914, USA | 4.3★ | 12 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated May 2026
All Financial Advisors in Chula Vista
Manuel D Horner - Financial Advisor, Ameriprise Financial Services, LLC
884 Eastlake Pkwy #1615, Chula Vista, CA 91914, USA
Primerica Financial Services
690 Otay Lakes Rd UNIT 120, Chula Vista, CA 91910, USA
U.S. Bancorp Advisors - Financial Advisors: Chula Vista
410 H St, Chula Vista, CA 91910, USA
Edward Jones - Financial Advisor: Ryan S Kinney
900 Lane Ave UNIT 110, Chula Vista, CA 91914, USA
Carlo Boton - Financial Advisor, Ameriprise Financial Services, LLC
45 Broadway, Chula Vista, CA 91910, USA
LPL Financial - Jim Biddle
245 E St, Chula Vista, CA 91910, USA
Tax & Financial, Inc.
2535 Windward Way, Chula Vista, CA 91914, USA
Edward Jones - Financial Advisor: Cesar Padilla, CFP®
329 Third Ave, Chula Vista, CA 91910, USA
U.S. Bancorp Advisors - Financial Advisors: Claudia Mata
410 H St, Chula Vista, CA 91910, USA
U.S. Bank - Wealth Management Banker: Edna Velez
410 H St, Chula Vista, CA 91910, USA
U.S. Bancorp Advisors - Financial Advisors: Hector Penalosa
410 H St, Chula Vista, CA 91910, USA
Gold Path Investment Group, LLC
2298 Dragonfly St, Chula Vista, CA 91915, USA
Edward Jones - Financial Advisor: Ashley Gonzalez, CFP®|CEPA®
4394 Bonita Rd, Bonita, CA 91902, USA
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Frequently Asked Questions — Financial Advisors in Chula Vista
What is a fiduciary financial advisor and why does it matter in Chula Vista?
A fiduciary is legally required to act in your interest at all times. Non-fiduciary advisors (like some broker-dealers) only need to recommend "suitable" products, which may earn them higher commissions. Before hiring any financial advisor in Chula Vista, ask directly: "Are you a fiduciary 100% of the time?" If they hesitate, keep looking.
How do I verify a financial advisor is registered and legitimate?
Use FINRA BrokerCheck (finra.org/brokercheck) to verify licenses and check for complaints or disciplinary actions. For Registered Investment Advisors, search SEC's IAPD at adviserinfo.sec.gov. CFP credentials can be verified at cfp.net/verify. These are free public tools — always check before handing over your finances.
How do financial advisors charge for their services in Chula Vista?
Three main structures: (1) Fee-only — flat fee, hourly ($200–$500/hr), or a percentage of assets under management (typically 0.5–1.5% annually) with no commissions; (2) Fee-based — advisory fee plus commissions on products they sell; (3) Commission-only — free to meet, they earn commissions on products. Fee-only is the most transparent and avoids conflicts of interest.
What credentials should I look for in a financial advisor?
CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. CFA (Chartered Financial Analyst) is strongest for investment management. CPWA, ChFC, and RICP are recognized specializations. Avoid "advisor" titles without credentials — the term is unregulated. Verify any credential directly with the issuing organization.
How are the financial advisors on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every financial advisors on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: May 17, 2026.
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