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4.5+ Stars · Madison

Highly Rated Optometrists in Madison, WI

Only the best make this list. These optometrists in Madison have earned 4.5+ star ratings from real customers — consistently.

As of May 2026, RatingsNearMe ranks 16 optometrists in Madison, WI by verified customer ratings and review volume. The highest-rated is Verona Vision Care with a 5.0-star rating from 832 verified reviews. Also in the top tier: UW Health University Station Clinic Eye Care Clinic and Anderson & Shapiro Eye Surgeons. The average rating across all listed optometrists in Madison is 4.7 stars from 321 reviews per business on average.

Eye care in Madison: comprehensive exam $100–$175 without insurance; most vision plans cover 1 exam/year with $10–$25 copay.

Rankings updated May 17, 2026 · Scored by ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.

Local Market Snapshot

16

Businesses listed

4.7★

Avg rating

321

Avg reviews

May 17, 2026

Last updated

Top Rated Optometrists

🥇

Verona Vision Care

5.0(832 reviews)

320 S Main St, Verona, WI 53593, USA

🥈

UW Health University Station Clinic Eye Care Clinic

4.7(778 reviews)

2880 University Ave, Madison, WI 53705, USA

🥉

Anderson & Shapiro Eye Surgeons

4.9(450 reviews)

1200 John Q Hammons Dr #102, Madison, WI 53717, USA

Optometrists Rankings in Madison, WI

#BusinessRatingReviews
#1Verona Vision Care320 S Main St, Verona, WI 53593, USA5.0832
#2UW Health University Station Clinic Eye Care Clinic2880 University Ave, Madison, WI 53705, USA4.7778
#3Anderson & Shapiro Eye Surgeons1200 John Q Hammons Dr #102, Madison, WI 53717, USA4.9450
#4Madison Optical Center658 W Washington Ave, Madison, WI 53703, USA4.7198
#5Sokol Advanced EyeCare2000 Atwood Ave, Madison, WI 53704, USA4.8311
#6Steinhauer Family Eye Clinic2639 University Ave, Madison, WI 53705, USA4.639
#7Madison Family Eyecare7202 Watts Rd, Madison, WI 53719, USA5.041
#8Eyemart Express6658 Odana Rd, Madison, WI 53719, USA4.6442
#9Isthmus Eye Care425 W Washington Ave #100, Madison, WI 53703, USA4.9129
#10Bright Side Eye Care1532 W Broadway Ste 103, Madison, WI 53713, USA4.7184

Ranked by verified ratings & review volume · Data from Google Business listings · Updated May 2026

All Optometrists in Madison

4

Madison Optical Center

4.7· 198 reviews

658 W Washington Ave, Madison, WI 53703, USA

5

Sokol Advanced EyeCare

4.8· 311 reviews

2000 Atwood Ave, Madison, WI 53704, USA

6

Steinhauer Family Eye Clinic

4.6· 39 reviews

2639 University Ave, Madison, WI 53705, USA

7

Madison Family Eyecare

5.0· 41 reviews

7202 Watts Rd, Madison, WI 53719, USA

8

Eyemart Express

4.6· 442 reviews

6658 Odana Rd, Madison, WI 53719, USA

9

Isthmus Eye Care

4.9· 129 reviews

425 W Washington Ave #100, Madison, WI 53703, USA

10

Bright Side Eye Care

4.7· 184 reviews

1532 W Broadway Ste 103, Madison, WI 53713, USA

11

Doctors of Optometry - West Towne Mall

4.9· 288 reviews

113 W Towne Mall C59, Madison, WI 53719, USA

12

Julia Runkel

4.8· 292 reviews

29 E Towne Way, Madison, WI 53704, USA

13

Wisconsin Vision

4.7· 183 reviews

2612 E Washington Ave, Madison, WI 53704, USA

14

Stanton Optical

4.1· 376 reviews

434 Gammon Pl #2, Madison, WI 53719, USA

15

Essential Family Vision Care

4.8· 306 reviews

101 S Main St, DeForest, WI 53532, USA

16

Eye Contact- Madison West

4.7· 293 reviews

7428 Mineral Point Rd, Madison, WI 53717, USA

Data from Google Business listings
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Frequently Asked Questions — Optometrists in Madison

What is the difference between an optometrist and an ophthalmologist in Madison?

An optometrist (OD) performs eye exams, prescribes glasses and contacts, and diagnoses and treats common eye conditions. An ophthalmologist (MD) is a medical doctor who can perform surgery (LASIK, cataract removal, glaucoma treatment) and manages complex eye diseases. For routine vision care and glasses, an optometrist is appropriate and typically less expensive.

Does my vision insurance cover an optometrist visit in Madison?

VSP, EyeMed, Davis Vision, and Humana Vision are the major plans. Most cover one comprehensive eye exam per year with a $10–$25 copay, plus an allowance for frames ($130–$200) and lenses. Without vision insurance, a comprehensive exam in Madison typically costs $100–$175. Contact lens fittings are usually billed separately.

How much do glasses cost in Madison?

Frames typically range $50–$400+. Lenses add $50–$500+ depending on your prescription, lens material (polycarbonate, high-index), and coatings (anti-reflective, blue-light, photochromic). Many independent optometrists in Madison can match online retailer pricing if you ask. Warby Parker, Costco Optical, and Zenni (online) typically offer lower prices on frames.

How often should I get an eye exam in WI?

Adults ages 18–60 with no vision problems or risk factors: every 1–2 years. Adults 61+: annually. Children: first exam by age 1 per the American Optometric Association, again at age 3, before starting school, and then annually. Anyone with diabetes, glaucoma, high myopia, or family history of eye disease should be seen annually regardless of age.

How are the optometrists on this page ranked?

Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.

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How Rankings Work on This Page

Every optometrists on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.

Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: May 17, 2026.

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About This Optometrists Directory — Madison, WI

This page lists and ranks 16 optometrists serving Madison, WI as of May 2026. The average verified rating across all listings is 4.7 stars, with an average of 321 customer reviews per business. The top-ranked optometrists in Madison by our algorithm is Verona Vision Care (5.0 stars, 832 reviews). Eye care in Madison: comprehensive exam $100–$175 without insurance; most vision plans cover 1 exam/year with $10–$25 copay.

RatingsNearMe uses a transparent, data-driven ranking algorithm that weighs star rating (35%), review volume (30%), customer sentiment analysis (20%), profile completeness (10%), and availability signals (5%). Rankings are not for sale — Featured Partner businesses pay for enhanced visibility but must earn their position through real customer reviews. Data sourced from Google Business listings and updated regularly.

How to choose a optometrists in Madison: Look for businesses with 4.5+ stars, 50+ reviews, proper licensing and insurance, and transparent pricing. Get at least 3 quotes for any project over $500. Verify credentials with the WI licensing board before hiring.

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