Top Picks · National City
Best Financial Advisors in National City, CA
Rated and reviewed by real customers. Compare prices, read reviews, and call the top pros near you — for free.
As of May 2026, RatingsNearMe ranks 10 financial advisors in National City, CA by verified customer ratings and review volume. The highest-rated is American Profit Consulting with a 5.0-star rating from 21 verified reviews. Also in the top tier: First Command Financial Advisor - Ruben Camacho and The Financial Planning Company. The average rating across all listed financial advisors in National City is 5 stars from 7 reviews per business on average.
Financial advisors in National City typically charge 0.5–1.5% of assets under management annually, or $200–$500/hr fee-only.
Rankings updated May 17, 2026 · Scored by ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Local Market Snapshot
10
Businesses listed
5★
Avg rating
7
Avg reviews
May 17, 2026
Last updated
Top Rated Financial Advisors
American Profit Consulting
C27a, 310 3rd Ave, Chula Vista, CA 91910, USA
First Command Financial Advisor - Ruben Camacho
2650 Camino Del Rio N #210, San Diego, CA 92108, USA
The Financial Planning Company
2761 Teresita St, San Diego, CA 92104, USA
Financial Advisors Rankings in National City, CA
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | American Profit ConsultingC27a, 310 3rd Ave, Chula Vista, CA 91910, USA | 5.0★ | 21 |
| #2 | First Command Financial Advisor - Ruben Camacho2650 Camino Del Rio N #210, San Diego, CA 92108, USA | 5.0★ | 14 |
| #3 | The Financial Planning Company2761 Teresita St, San Diego, CA 92104, USA | 5.0★ | 7 |
| #4 | R B Financial & Insurance Services916 E 8th St # 7, National City, CA 91950, USA | — | — |
| #5 | Morgan Stanley Financial Advisors4350 La Jolla Village Dr Suite 1000, San Diego, CA 92122, USA | 5.0★ | 1 |
| #6 | United Capital Financial Advisors12626 High Bluff Dr Ste 450, San Diego, CA 92130, USA | 5.0★ | 1 |
| #7 | Serenity Financial Planning - Financial Planning in La Jolla, California16870 W Bernardo Dr #400, San Diego, CA 92127, USA | 4.6★ | 11 |
| #8 | Mission Wealth12555 High Bluff Dr Suite 215, San Diego, CA 92130, USA | 5.0★ | 3 |
| #9 | Bagorio, Rudy-Rb Financial & Insurance Service2434 Southport Way, National City, CA 91950, USA | 5.0★ | 8 |
| #10 | The Financial Planning & Investment Group - Ameriprise Financial Services, LLC4455 Morena Blvd Ste 215 & Ste 216, San Diego, CA 92117, USA | 5.0★ | 1 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated May 2026
All Financial Advisors in National City
R B Financial & Insurance Services
916 E 8th St # 7, National City, CA 91950, USA
Morgan Stanley Financial Advisors
4350 La Jolla Village Dr Suite 1000, San Diego, CA 92122, USA
United Capital Financial Advisors
12626 High Bluff Dr Ste 450, San Diego, CA 92130, USA
Serenity Financial Planning - Financial Planning in La Jolla, California
16870 W Bernardo Dr #400, San Diego, CA 92127, USA
Mission Wealth
12555 High Bluff Dr Suite 215, San Diego, CA 92130, USA
Bagorio, Rudy-Rb Financial & Insurance Service
2434 Southport Way, National City, CA 91950, USA
The Financial Planning & Investment Group - Ameriprise Financial Services, LLC
4455 Morena Blvd Ste 215 & Ste 216, San Diego, CA 92117, USA
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Frequently Asked Questions — Financial Advisors in National City
What is a fiduciary financial advisor and why does it matter in National City?
A fiduciary is legally required to act in your interest at all times. Non-fiduciary advisors (like some broker-dealers) only need to recommend "suitable" products, which may earn them higher commissions. Before hiring any financial advisor in National City, ask directly: "Are you a fiduciary 100% of the time?" If they hesitate, keep looking.
How do I verify a financial advisor is registered and legitimate?
Use FINRA BrokerCheck (finra.org/brokercheck) to verify licenses and check for complaints or disciplinary actions. For Registered Investment Advisors, search SEC's IAPD at adviserinfo.sec.gov. CFP credentials can be verified at cfp.net/verify. These are free public tools — always check before handing over your finances.
How do financial advisors charge for their services in National City?
Three main structures: (1) Fee-only — flat fee, hourly ($200–$500/hr), or a percentage of assets under management (typically 0.5–1.5% annually) with no commissions; (2) Fee-based — advisory fee plus commissions on products they sell; (3) Commission-only — free to meet, they earn commissions on products. Fee-only is the most transparent and avoids conflicts of interest.
What credentials should I look for in a financial advisor?
CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. CFA (Chartered Financial Analyst) is strongest for investment management. CPWA, ChFC, and RICP are recognized specializations. Avoid "advisor" titles without credentials — the term is unregulated. Verify any credential directly with the issuing organization.
How are the financial advisors on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every financial advisors on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: May 17, 2026.
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