Pricing Guide · Richmond
Insurance Agents Cost in Richmond, VA — 2026 Price Guide
What should you pay for insurance agents in Richmond? See real 2026 price ranges from local pros and get free quotes to compare.
As of June 2026, RatingsNearMe ranks 20 insurance agents in Richmond, VA by the RNM Score — a 0–100 rating built from Google ratings, review volume, sentiment, and profile completeness. The top-ranked is Atkinson Insurance Agency -Mechanicsville with a 4.9-star rating from 752 Google reviews and an RNM Score of 87/100. Also in the top tier: Matthew Becker - State Farm Insurance Agent and Insurance Doctor. The average rating across all listed insurance agents in Richmond is 4.9 stars from 206 reviews per business on average.
Insurance in Richmond: agents are typically paid by commission (5–15% of premium) — no cost to you to compare quotes.
Rankings updated June 10, 2026 · RNM Score = ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Richmond, VA is home to a variety of insurance agents offering services to local consumers. These agents can provide guidance on auto, home, life, and other insurance policies to meet individual needs. Consumers should research agents' specialties, coverage options, and customer reviews when selecting an insurance provider in the Richmond area.
- ✓Diverse selection of insurance agents in Richmond, VA
- ✓Agents offer guidance on auto, home, life, and other insurance policies
- ✓Consumers should research agent specialties, coverage options, and reviews
Best Overall
Bacon Insurance Group
Bacon Insurance Group stands out as the top-ranked agency for its exceptional customer service and comprehensive coverage options.
Most Reviewed
Smitherwood Insurance
A high number of reviews indicates broad customer experience and can help identify consistent service quality.
When choosing an insurance agent in Richmond, compare quotes from multiple agencies and check online reviews to ensure you find a provider that fits your specific needs and budget.
How to Choose a Insurance Agent in Richmond
What to look for
- • Local presence and knowledge of the Richmond, VA market
- • Experience working with clients similar to your needs and situation
- • Transparent communication style and willingness to explain insurance options
- • Positive reviews and references from other Richmond, VA customers
Questions to ask
- • How long have you been an insurance agent serving the Richmond, VA area?
- • What types of insurance policies and coverage do you typically recommend for clients like me?
- • Can you provide references from other Richmond, VA customers you've worked with?
Red flags
- ⚠ Lack of local Richmond, VA expertise or experience
- ⚠ Pushy sales tactics or unwillingness to listen to your needs
- ⚠ Negative reviews or complaints from other Richmond, VA consumers
In Virginia, insurance agents must be licensed by the State Corporation Commission. Be sure to verify an agent's license and standing before working with them.
Local Market Snapshot
20
Businesses listed
4.9★
Avg rating
206
Avg reviews
Jun 10, 2026
Last updated
Top Rated Insurance Agents
A highly rated Richmond insurance agent with 4.9 stars from over 750 Google reviews.
6039 Mechanicsville Tpke, Mechanicsville, VA 23111, USA5.0 stars from over 500 reviews, reflecting trusted local insurance service.
1415 W Main St, Richmond, VA 23220, USAExceptional 4.8-star rating from over 550 Google reviews in Richmond.
7111 W Broad St, Richmond, VA 23294, USAInsurance Agents Rankings in Richmond, VA
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Atkinson Insurance Agency -Mechanicsville6039 Mechanicsville Tpke, Mechanicsville, VA 23111, USA | 4.9★ | 752 |
| #2 | Matthew Becker - State Farm Insurance Agent1415 W Main St, Richmond, VA 23220, USA | 5.0★ | 547 |
| #3 | Insurance Doctor7111 W Broad St, Richmond, VA 23294, USA | 4.8★ | 557 |
| #4 | Richmond Insurance Services5402 Glenside Dr c, Richmond, VA 23228, USA | 5.0★ | 36 |
| #5 | Smitherwood Insurance2920 W Broad St #C26, Richmond, VA 23230, USA | 4.9★ | 29 |
| #6 | Virginia SR22 Insurance Agency1111 E Main St #902, Richmond, VA 23219, USA | 5.0★ | 5 |
| #7 | BlueSky Insurance Agency100 Gateway Centre Pkwy # 150, North Chesterfield, VA 23235, USA | 4.9★ | 431 |
| #8 | Knight Magee Insurance14321 Winter Breeze Dr Suite 135, Midlothian, VA 23113, USA | 5.0★ | 210 |
| #9 | Mike Rybinski - State Farm Insurance Agent2302 E Cary St, Richmond, VA 23223, USA | 4.9★ | 139 |
| #10 | Direct Auto Insurance607 E Belt Blvd, Richmond, VA 23224, USA | 4.6★ | 141 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated June 2026
All Insurance Agents in Richmond
5.0 stars from 36 Google reviews, reflecting exceptional client service.
5402 Glenside Dr c, Richmond, VA 23228, USA
4.9-star rating from nearly 30 reviews highlights trusted local service.
2920 W Broad St #C26, Richmond, VA 23230, USA
Earned a perfect 5.0-star rating from satisfied local clients.
1111 E Main St #902, Richmond, VA 23219, USA
A Richmond insurance agent with a 4.9-star average from over 430 Google reviews.
100 Gateway Centre Pkwy # 150, North Chesterfield, VA 23235, USA
Top-rated Richmond insurance agent with a perfect 5.0-star rating from over 200 reviews.
14321 Winter Breeze Dr Suite 135, Midlothian, VA 23113, USA
Boasting a stellar 4.9-star rating from over 130 reviews, this Richmond agent is highly trusted.
2302 E Cary St, Richmond, VA 23223, USA
Trusted by hundreds of local clients, this Richmond agent holds a strong 4.6-star rating.
607 E Belt Blvd, Richmond, VA 23224, USA
Rated 4.8 stars from 99 Google reviews, this Richmond insurance agent is highly trusted.
3711 Westerre Pkwy suite d, Richmond, VA 23233, USA
4.9 stars from 63 reviews—exceptional local service from this Richmond agent.
5402 Glenside Dr c, Richmond, VA 23228, USA
Proudly rated 4.7 stars from 61 Google reviews by Richmond clients.
510 E Belt Blvd, Richmond, VA 23224, USA
4.9-star rating from 57 Google reviews, reflecting exceptional local client satisfaction.
4201 Cutshaw Ave, Richmond, VA 23230, USA
4.9 stars from 43 reviews, reflecting trusted, local insurance expertise in Richmond.
1021 Hioaks Rd #13328, Richmond, VA 23225, USA
Trusted by hundreds of clients with a standout 4.8-star rating in Richmond.
8010 Midlothian Tpke, Richmond, VA 23235, USA
Trusted by hundreds with a strong 4.6-star rating from 308 reviews.
8405 W Broad St, Richmond, VA 23294, USA
A Richmond insurance agent with 4.9 stars from over 100 glowing Google reviews.
901 Moorefield Park Dr #210, Richmond, VA 23236, USA
With a 4.8-star rating from 25 reviews, this Richmond agent is highly trusted.
4807 Radford Ave #104, Richmond, VA 23230, USA
Boasting a stellar 4.9-star rating from nearly 100 reviews, this Richmond agency is highly trusted.
3225 Broad Rock Blvd, Richmond, VA 23224, USA
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Insurance Agents in Richmond, VA — Compared
| # | Business | RNM Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Atkinson Insurance Agency -Mechanicsville | 87/100 | 4.9 ★ | 752 |
| 2 | Matthew Becker - State Farm Insurance Agent | 88/100 | 5.0 ★ | 547 |
| 3 | Insurance Doctor | 85/100 | 4.8 ★ | 557 |
| 4 | Richmond Insurance Services | 78/100 | 5.0 ★ | 36 |
| 5 | Smitherwood Insurance | 75/100 | 4.9 ★ | 29 |
| 6 | Virginia SR22 Insurance Agency | 68/100 | 5.0 ★ | 5 |
| 7 | BlueSky Insurance Agency | 87/100 | 4.9 ★ | 431 |
| 8 | Knight Magee Insurance | 87/100 | 5.0 ★ | 210 |
| 9 | Mike Rybinski - State Farm Insurance Agent | 83/100 | 4.9 ★ | 139 |
| 10 | Direct Auto Insurance | 78/100 | 4.6 ★ | 141 |
Ranked by RatingsNearMe Score · ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · June 2026
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Frequently Asked Questions — Insurance Agents in Richmond
What is the difference between a captive and independent insurance agent in Richmond?
Captive agents (State Farm, Allstate, Farmers) represent one company and can only quote that carrier's products. Independent agents work with multiple carriers — they shop your policy across companies to find the best rate and coverage for your situation. For most consumers, an independent agent offers more flexibility. Captive agents may have deeper expertise in their specific carrier's products and claims process.
How do I verify an insurance agent's license in VA?
Search the VA Department of Insurance's online license lookup — Google "VA Department of Insurance license lookup" for the direct link. You can verify current license status, license type, and any disciplinary actions. Every agent selling insurance in VA must be licensed with the state.
How much does working with a local insurance agent in Richmond cost?
In most cases, nothing directly. Insurance agents earn commissions paid by the insurance company — typically 5–15% of your annual premium for property/casualty coverage, 40–100% of first-year premium for life insurance. Fee-based agents charge separately and disclose it upfront. Always ask how your agent is compensated so you understand any potential incentives.
Should I buy insurance online or through a local agent in Richmond?
Online works for simple auto or renters policies if you understand what you're buying. A local agent in Richmond adds real value for homeowners insurance, life insurance, commercial policies, or any situation with complexity — rental properties, high-value items, home-based businesses, or coverage gaps. They also advocate for you during a claim, which online portals don't.
How are the insurance agents on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
Insurance Agents in Nearby Cities
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How Rankings Work on This Page
Every insurance agents on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: June 10, 2026.
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