10+ Years · San Francisco
Experienced Financial Advisors in San Francisco, CA
Experience matters. These financial advisors in San Francisco have years of proven work behind them — and the reviews to back it up.
As of June 2026, RatingsNearMe ranks 20 financial advisors in San Francisco, CA by the RNM Score — a 0–100 rating built from Google ratings, review volume, sentiment, and profile completeness. The top-ranked is RHS Financial with a 5.0-star rating from 42 Google reviews and an RNM Score of 90/100. Also in the top tier: Monroe Wealth Management and Dogpatch Wealth. The average rating across all listed financial advisors in San Francisco is 5 stars from 13 reviews per business on average.
Financial advisors in San Francisco typically charge 0.5–1.5% of assets under management annually, or $200–$500/hr fee-only.
Rankings updated June 9, 2026 · RNM Score = ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Financial advisors in San Francisco, CA provide a range of services to help individuals and families manage their finances and plan for the future. Consumers should research qualifications, fees, and investment strategies when selecting a local financial advisor.
- ✓Financial advisors offer services like investment management, retirement planning, and tax preparation
- ✓Qualifications can vary, so consumers should look for advisors with relevant certifications and experience
- ✓Fees and compensation structures can differ, so it's important to understand an advisor's pricing model
Best Overall
Citrine Capital
Citrine Capital stands out for its personalized, high-touch wealth management approach tailored to San Francisco's entrepreneurial and tech-driven clientele.
Most Reviewed
Morgan Stanley Financial Advisors
A high review count reflects broad client experience and established trust, which can help new clients gauge service consistency.
When choosing a financial advisor in San Francisco, prioritize fiduciaries who align with your specific goals and investment style. Consider interviewing multiple firms to compare fee structures, expertise, and client rapport.
How to Choose a Financial Advisor in San Francisco
What to look for
- • Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA) certification
- • Experience working with clients in your stage of life and financial situation
- • A fiduciary duty to act in your best interest
- • Transparent fee structure and no hidden commissions
Questions to ask
- • What is your investment philosophy and approach to managing risk?
- • How will you communicate with me and provide updates on my portfolio?
- • Can you provide references from other clients?
Red flags
- ⚠ Pushy sales tactics or pressure to make quick decisions
- ⚠ Lack of transparency around fees and compensation
- ⚠ Overly complex investment strategies you don't fully understand
In California, financial advisors must be licensed and registered with the state's Department of Financial Protection and Innovation. It's important to verify an advisor's credentials and ensure they have the appropriate licenses and insurance coverage.
Local Market Snapshot
20
Businesses listed
5★
Avg rating
13
Avg reviews
Jun 9, 2026
Last updated
Top Rated Financial Advisors
Financial Advisors Rankings in San Francisco, CA
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | RHS Financial4171 24th St # 101, San Francisco, CA 94114, USA | 5.0★ | 42 |
| #2 | Monroe Wealth Management1160 Battery St suite 100, San Francisco, CA 94111, USA | 5.0★ | 40 |
| #3 | Dogpatch Wealth555 20th St Suite 2 & 3, San Francisco, CA 94107, USA | 5.0★ | 23 |
| #4 | Wang Wealth Advisors LLC672 Corbett Ave APT C, San Francisco, CA 94114, USA | 5.0★ | 1 |
| #5 | True Root Financial3445 Scott St, San Francisco, CA 94123, USA | 5.0★ | 23 |
| #6 | Morgan Stanley Financial Advisors555 California St 35th Floor, San Francisco, CA 94104, USA | 5.0★ | 1 |
| #7 | Northwestern Mutual Wealth Management - Jeff Y. Wong, Financial AdvisorSuite 1600, Transamerica Pyramid, 600 Montgomery St #1600, San Francisco, CA 94111, USA | 5.0★ | 14 |
| #8 | Treehouse Wealth Advisors220 Montgomery St Suite 1850, San Francisco, CA 94104, USA | 5.0★ | 1 |
| #9 | Babylon Wealth Management100 Pine St #1250, San Francisco, CA 94111, USA | 5.0★ | 11 |
| #10 | Union Square Advisors Llc600 Montgomery St, San Francisco, CA 94111, USA | 5.0★ | 1 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated June 2026
All Financial Advisors in San Francisco
672 Corbett Ave APT C, San Francisco, CA 94114, USA
555 California St 35th Floor, San Francisco, CA 94104, USA
Suite 1600, Transamerica Pyramid, 600 Montgomery St #1600, San Francisco, CA 94111, USA
220 Montgomery St Suite 1850, San Francisco, CA 94104, USA
100 Pine St #1250, San Francisco, CA 94111, USA
600 Montgomery St, San Francisco, CA 94111, USA
44 Montgomery St Suite 2410, San Francisco, CA 94104, USA
177 Post St # 800, San Francisco, CA 94108, USA
1601 Dolores St, San Francisco, CA 94110, USA
595 Market St, San Francisco, CA 94105, USA
605 Market St Suite 509, San Francisco, CA 94105, USA
100 Pine St #2150, San Francisco, CA 94111, USA
48 Gold St, San Francisco, CA 94133, USA
50 California St #2600, San Francisco, CA 94111, USA
535 Mission St 14th floor, San Francisco, CA 94105, USA
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Financial Advisors in San Francisco, CA — Compared
| # | Business | RNM Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | RHS Financial | 90/100 | 5.0 ★ | 42 |
| 2 | Monroe Wealth Management | 90/100 | 5.0 ★ | 40 |
| 3 | Dogpatch Wealth | 87/100 | 5.0 ★ | 23 |
| 4 | Wang Wealth Advisors LLC | 74/100 | 5.0 ★ | 1 |
| 5 | True Root Financial | 76/100 | 5.0 ★ | 23 |
| 6 | Morgan Stanley Financial Advisors | 65/100 | 5.0 ★ | 1 |
| 7 | Northwestern Mutual Wealth Management - Jeff Y. Wong, Financial Advisor | 85/100 | 5.0 ★ | 14 |
| 8 | Treehouse Wealth Advisors | 74/100 | 5.0 ★ | 1 |
| 9 | Babylon Wealth Management | 83/100 | 5.0 ★ | 11 |
| 10 | Union Square Advisors Llc | 74/100 | 5.0 ★ | 1 |
Ranked by RatingsNearMe Score · ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · June 2026
Frequently Asked Questions — Financial Advisors in San Francisco
What is a fiduciary financial advisor and why does it matter in San Francisco?
A fiduciary is legally required to act in your interest at all times. Non-fiduciary advisors (like some broker-dealers) only need to recommend "suitable" products, which may earn them higher commissions. Before hiring any financial advisor in San Francisco, ask directly: "Are you a fiduciary 100% of the time?" If they hesitate, keep looking.
How do I verify a financial advisor is registered and legitimate?
Use FINRA BrokerCheck (finra.org/brokercheck) to verify licenses and check for complaints or disciplinary actions. For Registered Investment Advisors, search SEC's IAPD at adviserinfo.sec.gov. CFP credentials can be verified at cfp.net/verify. These are free public tools — always check before handing over your finances.
How do financial advisors charge for their services in San Francisco?
Three main structures: (1) Fee-only — flat fee, hourly ($200–$500/hr), or a percentage of assets under management (typically 0.5–1.5% annually) with no commissions; (2) Fee-based — advisory fee plus commissions on products they sell; (3) Commission-only — free to meet, they earn commissions on products. Fee-only is the most transparent and avoids conflicts of interest.
What credentials should I look for in a financial advisor?
CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. CFA (Chartered Financial Analyst) is strongest for investment management. CPWA, ChFC, and RICP are recognized specializations. Avoid "advisor" titles without credentials — the term is unregulated. Verify any credential directly with the issuing organization.
How are the financial advisors on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every financial advisors on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: June 9, 2026.
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