Local Pros · Santa Rosa
Local Insurance Agents in Santa Rosa, CA
Locally owned and operated insurance agents serving Santa Rosa and the surrounding area. Supporting local businesses means faster response and accountability.
As of May 2026, RatingsNearMe ranks 20 insurance agents in Santa Rosa, CA by verified customer ratings and review volume. The highest-rated is Health For California - Covered CA Enrollment with a 5.0-star rating from 9,582 verified reviews. Also in the top tier: Eddie Sandoval - State Farm Insurance Agent and Acceptance Insurance. The average rating across all listed insurance agents in Santa Rosa is 4.7 stars from 643 reviews per business on average.
Insurance in Santa Rosa: agents are typically paid by commission (5–15% of premium) — no cost to you to compare quotes.
Rankings updated May 17, 2026 · Scored by ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Local Market Snapshot
20
Businesses listed
4.7★
Avg rating
643
Avg reviews
May 17, 2026
Last updated
Top Rated Insurance Agents
Health For California - Covered CA Enrollment
4000 Montgomery Dr d7, Santa Rosa, CA 95405, USA
Eddie Sandoval - State Farm Insurance Agent
348 College Ave, Santa Rosa, CA 95401, USA
Acceptance Insurance
1331 Guerneville Rd Ste R, Santa Rosa, CA 95403, USA
Insurance Agents Rankings in Santa Rosa, CA
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Health For California - Covered CA Enrollment4000 Montgomery Dr d7, Santa Rosa, CA 95405, USA | 5.0★ | 9,582 |
| #2 | Eddie Sandoval - State Farm Insurance Agent348 College Ave, Santa Rosa, CA 95401, USA | 4.9★ | 267 |
| #3 | Acceptance Insurance1331 Guerneville Rd Ste R, Santa Rosa, CA 95403, USA | 4.8★ | 296 |
| #4 | Barber Insurance Agency620 College Ave, Santa Rosa, CA 95404, USA | 4.8★ | 272 |
| #5 | Freeway Insurance320 W 3rd St Ste F, Santa Rosa, CA 95401, USA | 4.7★ | 337 |
| #6 | Lehr Insurance Agency, Inc.: Allstate Insurance2240 Professional Dr, Santa Rosa, CA 95403, USA | 4.4★ | 47 |
| #7 | Sadler & Company Insurance Brokers902 Stevenson St, Santa Rosa, CA 95404, USA | 4.7★ | 9 |
| #8 | Valley West Insurance Services1630 Sebastopol Rd #102, Santa Rosa, CA 95407, USA | 4.9★ | 199 |
| #9 | Cost-U-Less Insurance2790 Santa Rosa Ave STE E, Santa Rosa, CA 95407, USA | 4.6★ | 196 |
| #10 | George Petersen Insurance Agency175 W College Ave, Santa Rosa, CA 95401, USA | 3.9★ | 15 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated May 2026
All Insurance Agents in Santa Rosa
Barber Insurance Agency
620 College Ave, Santa Rosa, CA 95404, USA
Freeway Insurance
320 W 3rd St Ste F, Santa Rosa, CA 95401, USA
Lehr Insurance Agency, Inc.: Allstate Insurance
2240 Professional Dr, Santa Rosa, CA 95403, USA
Sadler & Company Insurance Brokers
902 Stevenson St, Santa Rosa, CA 95404, USA
Valley West Insurance Services
1630 Sebastopol Rd #102, Santa Rosa, CA 95407, USA
Cost-U-Less Insurance
2790 Santa Rosa Ave STE E, Santa Rosa, CA 95407, USA
George Petersen Insurance Agency
175 W College Ave, Santa Rosa, CA 95401, USA
AAA Santa Rosa Farmers Lane Branch
1501 Farmers Ln, Santa Rosa, CA 95405, USA
James Tuttle: Allstate Insurance
2616 Santa Rosa Ave, Santa Rosa, CA 95407, USA
Loewen Insurance Services
100 Stony Point Rd # 270, Santa Rosa, CA 95401, USA
Farmers Insurance - Frank Nappi
618 4th St Ste 213&215, Santa Rosa, CA 95404, USA
Jeff Lecoeuche Insurance Agency, Inc.
726 Mendocino Ave, Santa Rosa, CA 95401, USA
Farmers Insurance - Jeff Lecoeuche
726 Mendocino Ave Ste A, Santa Rosa, CA 95401, USA
AAA Santa Rosa Mendocino Avenue Branch
2180 Mendocino Ave, Santa Rosa, CA 95401, USA
Maximo Insurance Services Inc
443 Dutton Ave, Santa Rosa, CA 95407, USA
Vassallo Insurance Services LLC
445 Orchard St # 111, Santa Rosa, CA 95404, USA
Carmel Curiel Larios - State Farm Insurance Agent
1260 N Dutton Ave #110, Santa Rosa, CA 95401, USA
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Frequently Asked Questions — Insurance Agents in Santa Rosa
What is the difference between a captive and independent insurance agent in Santa Rosa?
Captive agents (State Farm, Allstate, Farmers) represent one company and can only quote that carrier's products. Independent agents work with multiple carriers — they shop your policy across companies to find the best rate and coverage for your situation. For most consumers, an independent agent offers more flexibility. Captive agents may have deeper expertise in their specific carrier's products and claims process.
How do I verify an insurance agent's license in CA?
Search the CA Department of Insurance's online license lookup — Google "CA Department of Insurance license lookup" for the direct link. You can verify current license status, license type, and any disciplinary actions. Every agent selling insurance in CA must be licensed with the state.
How much does working with a local insurance agent in Santa Rosa cost?
In most cases, nothing directly. Insurance agents earn commissions paid by the insurance company — typically 5–15% of your annual premium for property/casualty coverage, 40–100% of first-year premium for life insurance. Fee-based agents charge separately and disclose it upfront. Always ask how your agent is compensated so you understand any potential incentives.
Should I buy insurance online or through a local agent in Santa Rosa?
Online works for simple auto or renters policies if you understand what you're buying. A local agent in Santa Rosa adds real value for homeowners insurance, life insurance, commercial policies, or any situation with complexity — rental properties, high-value items, home-based businesses, or coverage gaps. They also advocate for you during a claim, which online portals don't.
How are the insurance agents on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every insurance agents on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: May 17, 2026.
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