Top Picks · St. Augustine
Best Financial Advisors in St. Augustine, FL
Rated and reviewed by real customers. Compare prices, read reviews, and call the top pros near you — for free.
As of June 2026, RatingsNearMe ranks 19 financial advisors in St. Augustine, FL by the RNM Score — a 0–100 rating built from Google ratings, review volume, sentiment, and profile completeness. The top-ranked is Talon Wealth Management with a 4.9-star rating from 46 Google reviews and an RNM Score of 78/100. Also in the top tier: Totus Tuus Consulting LLC and Northwestern Mutual Wealth Management Company: St Augustine, Florida. The average rating across all listed financial advisors in St. Augustine is 5 stars from 8 reviews per business on average.
Financial advisors in St. Augustine typically charge 0.5–1.5% of assets under management annually, or $200–$500/hr fee-only.
Rankings updated June 10, 2026 · RNM Score = ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
St. Augustine, Florida is home to a variety of financial advisor services, including wealth management, investment strategies, and retirement planning. Consumers in the area should research local advisors' qualifications, services, and fees when seeking financial guidance.
- ✓Wealth management and investment services available in St. Augustine
- ✓Advisors offer retirement planning and other financial guidance
- ✓Consumers should research advisor qualifications and fees
Best Overall
Edward Jones - Financial Advisor: Michael P McCarthy, CFP®, CHFC ®, RICP ®
This advisor holds multiple prestigious certifications (CFP, ChFC, RICP) and is associated with a well-known firm, indicating a high level of expertise and trustworthiness.
Most Reviewed
Edward Jones - Financial Advisor: Michael P McCarthy, CFP®, CHFC ®, RICP ®
A high number of reviews suggests a broad client base and can indicate reliability and client satisfaction.
When choosing a financial advisor in St. Augustine, consider their credentials, experience, and whether they are a fiduciary. It's also wise to read reviews and schedule initial consultations to find a good fit.
How to Choose a Financial Advisor in St. Augustine
What to look for
- • Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA) credentials
- • Experience working with clients in the St. Augustine, FL area
- • Fee-only or fee-based compensation structure (rather than commission-based)
- • Fiduciary duty to act in your best interests
Questions to ask
- • What is your investment philosophy and approach to financial planning?
- • How do you get paid, and what are your fees?
- • Can you provide references from current clients in the St. Augustine area?
Red flags
- ⚠ Pressure to make quick decisions or invest in complex products you don't understand
- ⚠ Lack of transparency around fees and compensation
- ⚠ Unwillingness to provide detailed information about their qualifications and experience
In Florida, financial advisors must be licensed as either a Registered Investment Advisor (RIA) or a broker-dealer representative. Be sure to verify their licensing and registration status with the Florida Office of Financial Regulation.
Local Market Snapshot
19
Businesses listed
5★
Avg rating
8
Avg reviews
Jun 10, 2026
Last updated
Top Rated Financial Advisors
Rated 4.9 stars from 46 reviews, consistently earning exceptional client trust.
109 Nature Walk Pkwy UNIT 102, St. Augustine, FL 32092, USAConsistently rated 5.0 stars across dozens of client reviews in St. Augustine.
1301 Plantation Island Dr S Suite 201B, St. Augustine, FL 32080, USARated 4.8 stars from 16 reviews for trusted financial guidance in St. Augustine.
2802 N 5th St Suite 3, St. Augustine, FL 32084, USAFinancial Advisors Rankings in St. Augustine, FL
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Talon Wealth Management109 Nature Walk Pkwy UNIT 102, St. Augustine, FL 32092, USA | 4.9★ | 46 |
| #2 | Totus Tuus Consulting LLC1301 Plantation Island Dr S Suite 201B, St. Augustine, FL 32080, USA | 5.0★ | 20 |
| #3 | Northwestern Mutual Wealth Management Company: St Augustine, Florida2802 N 5th St Suite 3, St. Augustine, FL 32084, USA | 4.8★ | 16 |
| #4 | Christopher Smith - Private Wealth Advisor, Ameriprise Financial Services, LLC2225 Hwy A1A S Suite B9, St. Augustine, FL 32080, USA | 5.0★ | 2 |
| #5 | Aiple and Holzem Wealth Management270 Plaza Blvd Ste B4, St. Augustine, FL 32086, USA | 5.0★ | 10 |
| #6 | Edward Jones - Financial Advisor: Deborah Lennon46 Tuscan Way Suite 304, St. Augustine, FL 32092, USA | 5.0★ | 7 |
| #7 | Edward Jones - Financial Advisor: Cathy Aull, CFP®4255 US-1 Suite 7, St. Augustine, FL 32086, USA | 5.0★ | 6 |
| #8 | Merrill Lynch Wealth Management60 Cathedral Pl, St. Augustine, FL 32084, USA | 4.8★ | 5 |
| #9 | Edward Jones - Financial Advisor: Michael P McCarthy, CFP®, CHFC ®, RICP ®4125 Race Track Rd Suite 107, St Johns, FL 32259, USA | 5.0★ | 4 |
| #10 | Edward Jones - Financial Advisor: Ron Barteau, ChFC®|AAMS®113 Nature Walk Pkwy UNIT 104, St. Augustine, FL 32092, USA | 5.0★ | 3 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated June 2026
All Financial Advisors in St. Augustine
Rated 5.0 stars from 2 Google reviews for financial guidance in St. Augustine.
2225 Hwy A1A S Suite B9, St. Augustine, FL 32080, USA
5.0-star rating from 10 reviews for a St. Augustine financial advisor.
270 Plaza Blvd Ste B4, St. Augustine, FL 32086, USA
Exceptional 5.0-star service rating based on 7 Google reviews.
46 Tuscan Way Suite 304, St. Augustine, FL 32092, USA
Consistently rated 5.0 stars from 6 client reviews.
4255 US-1 Suite 7, St. Augustine, FL 32086, USA
Rated 4.8 stars from 5 reviews, this St. Augustine financial advisor earns high client satisfaction.
60 Cathedral Pl, St. Augustine, FL 32084, USA
Trusted St. Augustine financial advisor with a perfect 5.0-star rating from early clients.
4125 Race Track Rd Suite 107, St Johns, FL 32259, USA
Rated 5.0 stars from 3 Google reviews for financial guidance in St. Augustine.
113 Nature Walk Pkwy UNIT 104, St. Augustine, FL 32092, USA
Rated 5.0 stars from 3 Google reviews, this St. Augustine financial advisor is highly praised.
3275 US-1, St. Augustine, FL 32086, USA
5.0 stars from 2 Google reviews for a financial advisor in St. Augustine.
4108 Jimmy Buffett Mem Hwy Ste 304, St Augustine Beach, FL 32080, USA
Exceptional 5.0-star rating from one Google review in St. Augustine.
1301 Plantation Island Dr S Suite 105 A, St. Augustine, FL 32080, USA
Earns a perfect 5.0-star rating from its customers in St. Augustine.
24 Cathedral Pl UNIT 206, St. Augustine, FL 32084, USA
Rated 5.0 stars from a small number of Google reviews.
390 A1A Beach Blvd UNIT 30, St Augustine Beach, FL 32080, USA
Exceptional 5.0-star rating from multiple local Google reviews.
2225 Hwy A1A S Suite B9, St. Augustine, FL 32080, USA
New to Google reviews—consult a St. Augustine financial advisor with no customer ratings yet.
30 Epic Blvd Ste 110, St. Augustine, FL 32086, USA
Newly listed financial advisor in St. Augustine with no reviews yet.
60 Cathedral Pl, St. Augustine, FL 32084, USA
Rated 5.0 stars from 10 Google reviews for trusted financial guidance.
125 King St Unit B, St. Augustine, FL 32084, USA
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Financial Advisors in St. Augustine, FL — Compared
| # | Business | RNM Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Talon Wealth Management | 78/100 | 4.9 ★ | 46 |
| 2 | Totus Tuus Consulting LLC | 75/100 | 5.0 ★ | 20 |
| 3 | Northwestern Mutual Wealth Management Company: St Augustine, Florida | 70/100 | 4.8 ★ | 16 |
| 4 | Christopher Smith - Private Wealth Advisor, Ameriprise Financial Services, LLC | 64/100 | 5.0 ★ | 2 |
| 5 | Aiple and Holzem Wealth Management | 71/100 | 5.0 ★ | 10 |
| 6 | Edward Jones - Financial Advisor: Deborah Lennon | 70/100 | 5.0 ★ | 7 |
| 7 | Edward Jones - Financial Advisor: Cathy Aull, CFP® | 69/100 | 5.0 ★ | 6 |
| 8 | Merrill Lynch Wealth Management | 65/100 | 4.8 ★ | 5 |
| 9 | Edward Jones - Financial Advisor: Michael P McCarthy, CFP®, CHFC ®, RICP ® | 67/100 | 5.0 ★ | 4 |
| 10 | Edward Jones - Financial Advisor: Ron Barteau, ChFC®|AAMS® | 66/100 | 5.0 ★ | 3 |
Ranked by RatingsNearMe Score · ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · June 2026
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Frequently Asked Questions — Financial Advisors in St. Augustine
What is a fiduciary financial advisor and why does it matter in St. Augustine?
A fiduciary is legally required to act in your interest at all times. Non-fiduciary advisors (like some broker-dealers) only need to recommend "suitable" products, which may earn them higher commissions. Before hiring any financial advisor in St. Augustine, ask directly: "Are you a fiduciary 100% of the time?" If they hesitate, keep looking.
How do I verify a financial advisor is registered and legitimate?
Use FINRA BrokerCheck (finra.org/brokercheck) to verify licenses and check for complaints or disciplinary actions. For Registered Investment Advisors, search SEC's IAPD at adviserinfo.sec.gov. CFP credentials can be verified at cfp.net/verify. These are free public tools — always check before handing over your finances.
How do financial advisors charge for their services in St. Augustine?
Three main structures: (1) Fee-only — flat fee, hourly ($200–$500/hr), or a percentage of assets under management (typically 0.5–1.5% annually) with no commissions; (2) Fee-based — advisory fee plus commissions on products they sell; (3) Commission-only — free to meet, they earn commissions on products. Fee-only is the most transparent and avoids conflicts of interest.
What credentials should I look for in a financial advisor?
CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. CFA (Chartered Financial Analyst) is strongest for investment management. CPWA, ChFC, and RICP are recognized specializations. Avoid "advisor" titles without credentials — the term is unregulated. Verify any credential directly with the issuing organization.
How are the financial advisors on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every financial advisors on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: June 10, 2026.
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