When it comes to managing your financial future, finding a trusted advisor close to home can make all the difference. In St. Augustine, where the cost of living and unique coastal economy shape local financial needs, residents should look for advisors who understand the community and offer personalized guidance, not just cookie-cutter solutions. Whether you’re planning for retirement, saving for a child’s education, or navigating estate planning, the right advisor is someone who listens, communicates clearly, and holds a strong local reputation.
1. Totus Tuus Consulting LLC — 1301 Plantation Island Dr S Suite 201B, St. Augustine, FL 32080, USA With a perfect 5.0-star rating from 20 reviews, Totus Tuus Consulting LLC stands out for its personalized, faith-centered approach to financial planning. Located near the scenic Plantation Island area of St. Augustine, this firm is especially well-regarded by clients who appreciate a holistic view of wealth that aligns with their values. Their consistently high feedback suggests a commitment to transparency and client education.
2. Aiple and Holzem Wealth Management — 270 Plaza Blvd Ste B4, St. Augustine, FL 32086, USA Earning a flawless 5.0-star rating from 10 reviews, Aiple and Holzem Wealth Management brings decades of combined experience to clients in southern St. Augustine. They focus on comprehensive wealth management, including retirement planning and investment strategies, and their clients often highlight the team’s accessibility and thoughtful communication. This practice is a strong choice for anyone seeking a relationship-driven advisory style.
3. Infinite Investment Strategies — 125 King St Unit B, St. Augustine, FL 32084, USA Located in the historic downtown district, Infinite Investment Strategies boasts a 5.0-star rating across 10 reviews. The firm is known for demystifying complex investment concepts and tailoring strategies to each client’s goals, whether that means growth, income, or preservation. Its central location makes it a convenient option for St. Augustine residents who prefer an in-person meeting in the city’s charming core.
4. Edward Jones - Financial Advisor: Deborah Lennon — 46 Tuscan Way Suite 304, St. Augustine, FL 32092, USA Deborah Lennon at Edward Jones has earned a stellar 5.0-star rating from 7 reviews, reflecting her dedication to understanding each client’s unique financial picture. Serving the fast-growing World Golf Village area, she specializes in retirement planning and long-term investment strategies. Clients appreciate her patient, educational approach and the backing of a nationally recognized firm.
5. Edward Jones - Financial Advisor: Cathy Aull, CFP® — 4255 US-1 Suite 7, St. Augustine, FL 32086, USA Cathy Aull, a Certified Financial Planner™ professional, holds a perfect 5.0-star rating from 6 reviews. Based along the busy US-1 corridor, she works with individuals and families throughout St. Augustine, emphasizing goal-based planning and risk management. Her clients often mention her knack for clear explanations and her proactive outreach during market changes.
6. Edward Jones - Financial Advisor: Michael P McCarthy, CFP®, CHFC ®, RICP ® — 4125 Race Track Rd Suite 107, St Johns, FL 32259, USA Michael McCarthy brings multiple advanced designations to the table, earning a 5.0-star rating from 4 reviews. While his office is just north of St. Augustine in St. Johns, he regularly serves clients from the entire region, with a focus on retirement income planning and estate strategies. His credentials and the trust of his small but loyal client base speak to his expertise and care.
7. Edward Jones - Financial Advisor: Ron Barteau, ChFC®|AAMS® — 113 Nature Walk Pkwy UNIT 104, St. Augustine, FL 32092, USA Ron Barteau holds a perfect 5.0-star rating from 3 reviews and serves the Nature Walk and Julington Creek areas of St. Augustine. He leverages his Chartered Financial Consultant® and Accredited Asset Management SpecialistSM designations to help clients navigate everything from college savings to tax-efficient investing. Clients describe him as approachable and thorough, qualities that are especially valuable for those new to financial planning.
8. Cowan Financial Group — 3275 US-1, St. Augustine, FL 32086, USA Cowan Financial Group has achieved a 5.0-star rating from 3 reviews, reflecting a strong local reputation for integrity and personalized service. Situated on US-1 in the southern part of the city, they work with retirees and professionals alike, offering insurance, investment, and retirement planning under one roof. Their small size allows for close, attentive client relationships that many locals prefer.
9. Edward Jones - Financial Advisor: Cory Caplinger, CFP®|AAMS® — 4108 Jimmy Buffett Mem Hwy Ste 304, St Augustine Beach, FL 32080, USA Cory Caplinger serves the beachside community with a perfect 5.0-star rating from 2 reviews. With both CFP® and AAMS® credentials, he focuses on helping clients align their investments with their lifestyle goals—especially relevant for St. Augustine Beach residents who value coastal living and financial flexibility. Early clients praise his clear, jargon-free conversations and genuine interest in their well-being.
10. Christopher Smith - Private Wealth Advisor, Ameriprise Financial Services, LLC — 2225 Hwy A1A S Suite B9, St. Augustine, FL 32080, USA Christopher Smith rounds out our list with a 5.0-star rating from 2 reviews, offering private wealth advisory services through Ameriprise. Located on A1A South, near St. Augustine Beach, he caters to high-net-worth individuals and families looking for sophisticated planning—including tax, estate, and risk management. His clients note his meticulous attention to detail and the confidence that comes from working with a large, established firm.
When searching for a financial advisor in St. Augustine, keep a few local tips in mind. First, the best time to hire is when you have a clear life event—such as a job change, inheritance, or approaching retirement—but even proactive