Licensed · Palm Coast
Licensed & Insured Financial Advisors in Palm Coast, FL
Every financial advisors listed here carries proper licensing and insurance in FL. Protect yourself — always verify credentials before work begins.
As of June 2026, RatingsNearMe ranks 17 financial advisors in Palm Coast, FL by the RNM Score — a 0–100 rating built from Google ratings, review volume, sentiment, and profile completeness. The top-ranked is Capstone Planning, LLC with a 5.0-star rating from 74 Google reviews and an RNM Score of 82/100. Also in the top tier: Edward Jones - Financial Advisor: Michael A Lapshin, CFP® and Fickett Financial Coaching. The average rating across all listed financial advisors in Palm Coast is 4.9 stars from 10 reviews per business on average.
Financial advisors in Palm Coast typically charge 0.5–1.5% of assets under management annually, or $200–$500/hr fee-only.
Rankings updated June 9, 2026 · RNM Score = ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Palm Coast, FL is home to a variety of financial advisor services to help residents manage their investments and plan for the future. Consumers should look for advisors who are licensed, experienced, and offer personalized guidance based on individual financial goals and needs.
- ✓Wide range of financial advisor firms and individual advisors located in Palm Coast
- ✓Advisors offer services such as investment management, retirement planning, and tax strategies
- ✓Consumers should research qualifications and services when selecting a local financial advisor
Best Overall
Abby Santiago - Financial Advisor, Ameriprise Financial Services, LLC
Abby Santiago is listed first among top-ranked advisors in Palm Coast, indicating strong local reputation and client satisfaction.
Most Reviewed
Edward Jones - Financial Advisor: Michael Vasseur, AAMS®
A higher number of reviews often reflects a larger client base and greater community trust, which can be a useful signal when choosing an advisor.
When selecting a financial advisor in Palm Coast, consider scheduling initial consultations with multiple advisors to compare their approach, fees, and services. Always verify credentials and check for any disciplinary history through FINRA's BrokerCheck.
How to Choose a Financial Advisor in Palm Coast
What to look for
- • Certified Financial Planner (CFP) or other relevant financial certifications
- • Experience working with clients in the Palm Coast, FL area
- • Fee-only or fee-based compensation structure (rather than commission-based)
- • Fiduciary duty to act in your best interest
Questions to ask
- • What is your investment philosophy and approach to financial planning?
- • How do you get paid, and what are your fees?
- • Can you provide references from current Palm Coast, FL clients?
Red flags
- ⚠ Pressure to buy specific financial products
- ⚠ Lack of transparency about fees and compensation
- ⚠ Unwillingness to provide detailed information about their background and qualifications
In Florida, financial advisors must be registered with the state or hold a valid securities license. It's important to verify their credentials and ensure they are properly licensed to provide financial advice in the Palm Coast area.
Local Market Snapshot
17
Businesses listed
4.9★
Avg rating
10
Avg reviews
Jun 9, 2026
Last updated
Top Rated Financial Advisors
Financial Advisors Rankings in Palm Coast, FL
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Capstone Planning, LLC18 Market Ave, Palm Coast, FL 32164, USA | 5.0★ | 74 |
| #2 | Edward Jones - Financial Advisor: Michael A Lapshin, CFP®15 Cypress Branch Way STE 204, Palm Coast, FL 32164, USA | 5.0★ | 14 |
| #3 | Fickett Financial Coaching56 Fanshawe Ln, Palm Coast, FL 32137, USA | 5.0★ | 14 |
| #4 | Alliance Financial Partners, IncAlliance Plaza, 1 Florida Park Dr N #105B, Palm Coast, FL 32137, USA | 5.0★ | 11 |
| #5 | TMRW Financial Group395 Palm Coast Pkwy SW Suite 5, Palm Coast, FL 32137, USA | 5.0★ | 7 |
| #6 | Johnson Wealth Management389 Palm Coast Pkwy SW Suite 4, Palm Coast, FL 32137, USA | 5.0★ | 1 |
| #7 | Innovative Financial Solutions4 Concorde Ln Suite 1, Palm Coast, FL 32137, USA | 5.0★ | 5 |
| #8 | Gratium Wealth Planning - Ameriprise Financial Services, LLC10 Florida Park Dr N ste d, Palm Coast, FL 32137, USA | 5.0★ | 1 |
| #9 | Edward Jones - Financial Advisor: Alan Thornton, AAMS®21 Old Kings Rd N #107, Palm Coast, FL 32137, USA | 5.0★ | 6 |
| #10 | Edward Jones - Financial Advisor: Andrea N Gulliksen, CFP®107 Flagler Plaza Dr, Palm Coast, FL 32137, USA | 5.0★ | 12 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated June 2026
All Financial Advisors in Palm Coast
Alliance Plaza, 1 Florida Park Dr N #105B, Palm Coast, FL 32137, USA
395 Palm Coast Pkwy SW Suite 5, Palm Coast, FL 32137, USA
389 Palm Coast Pkwy SW Suite 4, Palm Coast, FL 32137, USA
4 Concorde Ln Suite 1, Palm Coast, FL 32137, USA
10 Florida Park Dr N ste d, Palm Coast, FL 32137, USA
21 Old Kings Rd N #107, Palm Coast, FL 32137, USA
107 Flagler Plaza Dr, Palm Coast, FL 32137, USA
460 Palm Coast Pkwy SW Ste 2, Palm Coast, FL 32137, USA
10 Florida Park Dr N ste d, Palm Coast, FL 32137, USA
2 Pine Lakes Pkwy Ste 2, Palm Coast, FL 32137, USA
107 Flagler Plaza Dr, Palm Coast, FL 32137, USA
2625 Townsgate Rd #330, Thousand Oaks, CA 91361, USA
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Financial Advisors in Palm Coast, FL — Compared
| # | Business | RNM Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Capstone Planning, LLC | 82/100 | 5.0 ★ | 74 |
| 2 | Edward Jones - Financial Advisor: Michael A Lapshin, CFP® | 73/100 | 5.0 ★ | 14 |
| 3 | Fickett Financial Coaching | 73/100 | 5.0 ★ | 14 |
| 4 | Alliance Financial Partners, Inc | 72/100 | 5.0 ★ | 11 |
| 5 | TMRW Financial Group | 70/100 | 5.0 ★ | 7 |
| 6 | Johnson Wealth Management | 62/100 | 5.0 ★ | 1 |
| 7 | Innovative Financial Solutions | 68/100 | 5.0 ★ | 5 |
| 8 | Gratium Wealth Planning - Ameriprise Financial Services, LLC | 62/100 | 5.0 ★ | 1 |
| 9 | Edward Jones - Financial Advisor: Alan Thornton, AAMS® | 69/100 | 5.0 ★ | 6 |
| 10 | Edward Jones - Financial Advisor: Andrea N Gulliksen, CFP® | 72/100 | 5.0 ★ | 12 |
Ranked by RatingsNearMe Score · ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · June 2026
Frequently Asked Questions — Financial Advisors in Palm Coast
What is a fiduciary financial advisor and why does it matter in Palm Coast?
A fiduciary is legally required to act in your interest at all times. Non-fiduciary advisors (like some broker-dealers) only need to recommend "suitable" products, which may earn them higher commissions. Before hiring any financial advisor in Palm Coast, ask directly: "Are you a fiduciary 100% of the time?" If they hesitate, keep looking.
How do I verify a financial advisor is registered and legitimate?
Use FINRA BrokerCheck (finra.org/brokercheck) to verify licenses and check for complaints or disciplinary actions. For Registered Investment Advisors, search SEC's IAPD at adviserinfo.sec.gov. CFP credentials can be verified at cfp.net/verify. These are free public tools — always check before handing over your finances.
How do financial advisors charge for their services in Palm Coast?
Three main structures: (1) Fee-only — flat fee, hourly ($200–$500/hr), or a percentage of assets under management (typically 0.5–1.5% annually) with no commissions; (2) Fee-based — advisory fee plus commissions on products they sell; (3) Commission-only — free to meet, they earn commissions on products. Fee-only is the most transparent and avoids conflicts of interest.
What credentials should I look for in a financial advisor?
CFP (Certified Financial Planner) is the gold standard for comprehensive financial planning. CFA (Chartered Financial Analyst) is strongest for investment management. CPWA, ChFC, and RICP are recognized specializations. Avoid "advisor" titles without credentials — the term is unregulated. Verify any credential directly with the issuing organization.
How are the financial advisors on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every financial advisors on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: June 9, 2026.
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