Real Reviews · Portsmouth
Top-Reviewed Insurance Agents in Portsmouth, VA
What are customers actually saying? Read verified reviews for insurance agents in Portsmouth — every rating is from a real customer.
As of June 2026, RatingsNearMe ranks 12 insurance agents in Portsmouth, VA by the RNM Score — a 0–100 rating built from Google ratings, review volume, sentiment, and profile completeness. The top-ranked is Beth Holland - State Farm Insurance Agent with a 5.0-star rating from 670 Google reviews and an RNM Score of 88/100. Also in the top tier: Portsmouth Atlantic Insurance and Rachel Bailey - State Farm Insurance Agent. The average rating across all listed insurance agents in Portsmouth is 4.6 stars from 174 reviews per business on average.
Insurance in Portsmouth: agents are typically paid by commission (5–15% of premium) — no cost to you to compare quotes.
Rankings updated June 10, 2026 · RNM Score = ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Portsmouth, VA is home to a variety of insurance agents who can help residents find the right coverage for their needs. These agents represent major insurance providers and offer a range of personal and commercial policies, including auto, home, life, and business insurance.
- ✓Consumers can find local insurance agents representing major providers like State Farm and Direct Auto Insurance
- ✓Agents can help evaluate coverage needs and compare quotes from multiple insurers
- ✓Researching online reviews and credentials can help consumers find a reputable agent to work with
Best Overall
Tracey Vinson - State Farm Insurance Agent
As the top-ranked agent in Portsmouth, Tracey Vinson offers exceptional customer service and comprehensive insurance solutions.
Most Reviewed
Tracey Vinson - State Farm Insurance Agent
A high number of reviews reflects a proven track record of customer satisfaction and reliability.
When choosing an insurance agent in Portsmouth, consider reading recent reviews and comparing quotes from multiple agents to find the best coverage for your needs.
How to Choose a Insurance Agent in Portsmouth
What to look for
- • Years of experience in the insurance industry, especially in the Portsmouth, VA area
- • Specialization in the type of insurance you need (e.g. home, auto, life)
- • Positive reviews and recommendations from other local customers
- • Transparent and responsive communication style
Questions to ask
- • How long have you been an insurance agent in Portsmouth, VA?
- • What types of insurance policies do you typically work with?
- • Can you provide references from some of your current clients in the Portsmouth area?
- • How do you stay up-to-date with changes in insurance regulations and policies?
Red flags
- ⚠ Unwillingness to provide references or licensing information
- ⚠ Pushy sales tactics or inability to clearly explain policy details
- ⚠ Negative online reviews or complaints from local customers
In Virginia, insurance agents must be licensed by the State Corporation Commission's Bureau of Insurance. Be sure to verify the agent's license and check for any disciplinary actions or complaints.
Local Market Snapshot
12
Businesses listed
4.6★
Avg rating
174
Avg reviews
Jun 10, 2026
Last updated
Top Rated Insurance Agents
5.0 stars from 670 reviews, reflecting exceptional local client trust.
5907 W Norfolk Rd # 101, Portsmouth, VA 23703, USAPortsmouth insurance agent with 5.0 stars from over 560 Google reviews.
601 Islington St Unit 206, Portsmouth, NH 03801, USABoasting a perfect 5.0-star rating from over 540 Google reviews.
355 Crawford St Ste 106, Portsmouth, VA 23704, USAInsurance Agents Rankings in Portsmouth, VA
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Beth Holland - State Farm Insurance Agent5907 W Norfolk Rd # 101, Portsmouth, VA 23703, USA | 5.0★ | 670 |
| #2 | Portsmouth Atlantic Insurance601 Islington St Unit 206, Portsmouth, NH 03801, USA | 5.0★ | 566 |
| #3 | Rachel Bailey - State Farm Insurance Agent355 Crawford St Ste 106, Portsmouth, VA 23704, USA | 5.0★ | 546 |
| #4 | Terry Friar - State Farm Insurance Agent4355 Portsmouth Blvd, Portsmouth, VA 23701, USA | 4.8★ | 43 |
| #5 | Heritage Insurance Agency3706 Winchester Dr Ste 100, Portsmouth, VA 23707, USA | 4.7★ | 29 |
| #6 | Direct Auto Insurance2552 Airline Blvd, Portsmouth, VA 23701, USA | 4.8★ | 97 |
| #7 | Tracey Vinson - State Farm Insurance Agent3900 Greenway Ct N, Portsmouth, VA 23707, USA | 4.5★ | 95 |
| #8 | Willis Roberts: Allstate Insurance6111 Portsmouth Blvd, Portsmouth, VA 23701, USA | 4.6★ | 16 |
| #9 | Members Assurance Property & Casualty1040 University Blvd #102, Portsmouth, VA 23703, USA | 4.8★ | 5 |
| #10 | Serenty insurance agency Portsmouth5731 Portsmouth Blvd, Portsmouth, VA 23701, USA | 5.0★ | 4 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated June 2026
All Insurance Agents in Portsmouth
Trusted by locals with a 4.8-star rating from over 40 reviews.
4355 Portsmouth Blvd, Portsmouth, VA 23701, USA
Trusted by locals with a strong 4.7-star rating from 29 reviews.
3706 Winchester Dr Ste 100, Portsmouth, VA 23707, USA
Shoppers praise this Portsmouth agent for exceptional service, reflected in a 4.8-star rating from 97 reviews.
2552 Airline Blvd, Portsmouth, VA 23701, USA
Trusted by clients with a strong 4.5-star rating across 95 Google reviews.
3900 Greenway Ct N, Portsmouth, VA 23707, USA
4.6 stars from 16 reviews; a trusted insurance agent in Portsmouth.
6111 Portsmouth Blvd, Portsmouth, VA 23701, USA
Boasts a 4.8-star rating from 5 Google reviews for reliable local service.
1040 University Blvd #102, Portsmouth, VA 23703, USA
Rated 5.0 stars from 4 glowing Google reviews in Portsmouth, VA.
5731 Portsmouth Blvd, Portsmouth, VA 23701, USA
A local insurance agent with 3.0 stars from 6 Google reviews.
2865 Airline Blvd suite B, Portsmouth, VA 23701, USA
Portsmouth insurance agent with a 3.8-star rating from a handful of Google reviews.
5599 Portsmouth Blvd, Portsmouth, VA 23701, USA
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Insurance Agents in Portsmouth, VA — Compared
| # | Business | RNM Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Beth Holland - State Farm Insurance Agent | 88/100 | 5.0 ★ | 670 |
| 2 | Portsmouth Atlantic Insurance | 88/100 | 5.0 ★ | 566 |
| 3 | Rachel Bailey - State Farm Insurance Agent | 88/100 | 5.0 ★ | 546 |
| 4 | Terry Friar - State Farm Insurance Agent | 75/100 | 4.8 ★ | 43 |
| 5 | Heritage Insurance Agency | 72/100 | 4.7 ★ | 29 |
| 6 | Direct Auto Insurance | 80/100 | 4.8 ★ | 97 |
| 7 | Tracey Vinson - State Farm Insurance Agent | 75/100 | 4.5 ★ | 95 |
| 8 | Willis Roberts: Allstate Insurance | 67/100 | 4.6 ★ | 16 |
| 9 | Members Assurance Property & Casualty | 65/100 | 4.8 ★ | 5 |
| 10 | Serenty insurance agency Portsmouth | 67/100 | 5.0 ★ | 4 |
Ranked by RatingsNearMe Score · ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · June 2026
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Frequently Asked Questions — Insurance Agents in Portsmouth
What is the difference between a captive and independent insurance agent in Portsmouth?
Captive agents (State Farm, Allstate, Farmers) represent one company and can only quote that carrier's products. Independent agents work with multiple carriers — they shop your policy across companies to find the best rate and coverage for your situation. For most consumers, an independent agent offers more flexibility. Captive agents may have deeper expertise in their specific carrier's products and claims process.
How do I verify an insurance agent's license in VA?
Search the VA Department of Insurance's online license lookup — Google "VA Department of Insurance license lookup" for the direct link. You can verify current license status, license type, and any disciplinary actions. Every agent selling insurance in VA must be licensed with the state.
How much does working with a local insurance agent in Portsmouth cost?
In most cases, nothing directly. Insurance agents earn commissions paid by the insurance company — typically 5–15% of your annual premium for property/casualty coverage, 40–100% of first-year premium for life insurance. Fee-based agents charge separately and disclose it upfront. Always ask how your agent is compensated so you understand any potential incentives.
Should I buy insurance online or through a local agent in Portsmouth?
Online works for simple auto or renters policies if you understand what you're buying. A local agent in Portsmouth adds real value for homeowners insurance, life insurance, commercial policies, or any situation with complexity — rental properties, high-value items, home-based businesses, or coverage gaps. They also advocate for you during a claim, which online portals don't.
How are the insurance agents on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every insurance agents on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: June 10, 2026.
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